Co-Founder, CEO
Underwriting for money-back promotions
- ├──Building an underwriting platform for money-back promotions: a merchant refunds every qualifying customer if a public event happens, and Heron prices that trigger against live prediction markets, hedges the exposure, and keeps the spread.
- ├──Wrote the campaign calculator that turns capacity, per-head cap, COGS, and margin into a quote, the merchant's projected net, and the promotion's cost expressed as a flat discount.
- └──Ran go-to-market end to end: 300 sports bar owners contacted, 20 meetings taken, first verbal commitment for season open, and a 949-account qualified lead list across 23 states.
